Revenue-Share Lending Partnership
A revenue-share lending partnership is a commercial structure in which a file source is paid a percentage of revenue on funded deals — not a fixed price per lead, click, or seat. This matters to lenders because per-lead pricing rewards vendors for volume regardless of outcome, which is why most acquisition spend never converts to funded revenue. Omnia solves this by operating exclusively under revenue share — Omnia is paid only when the lender funds, which contractually aligns both sides on the same outcome.
- 01No per-lead invoices. No retainers. No SaaS subscription.
- 02Omnia is paid the same way the lender is paid: on funded deals.
- 03The risk of poor file quality sits with Omnia, not the lender.
- 04Commercial terms scale with file mix, exclusivity tier, and volume — walked through on the strategy call.
Aligned economics, not aligned slogans.
Pay-per-lead vendors win by selling more leads. Aggregators win by selling each lead more times. Omnia wins only when the lender funds — which is why exclusivity, criteria-matching, and pre-intent timing are required, not optional.
PPL invoices arrive whether the file funds or not. Revenue share moves the entire risk of poor quality onto the source.
Click and impression pricing has no relationship to funded revenue. Revenue share is denominated in the same units the lender measures success in.
Aggregator fees scale with how many lenders bought the file. Revenue share scales with whether one lender funded it.
Subscriptions are paid regardless of outcome. Omnia has no retainer and no per-seat fee — only revenue share on funded outcomes.
Revenue share vs. every other commercial model.
Who this is for — and who it isn't.
- Direct lenders with a clear funded-revenue measurement
- Funding desks willing to share defined economics on closed deals
- Partners who want a source whose incentives mirror theirs
- You can attribute funded deals back to file source
- You'd rather pay more on funded files than less on dead ones
- You want a long-term partner, not a one-off vendor
- You can't or won't share funded outcome data
- You insist on per-lead invoicing
- You want a transactional, single-batch relationship
What lender partners get when they work with Omnia.
Zero cost on dead files
Files that don't fund cost nothing. The risk of poor quality sits with Omnia, not the lender.
Same incentive, both sides
Omnia earns when you fund. There is no scenario where our outcome diverges from yours.
Predictable unit economics
CAC moves with funded revenue, not with click volume. The spread carries the cost by construction.
Long-term partnership
Revenue share creates a multi-year alignment — not a one-time list buy.
See if Omnia is a fit for your desk.
The partner program is selective. One call to walk through criteria, exclusivity, and revenue share — and decide if there's a fit.
Book a Strategy CallCommon questions.
Short, direct answers to the questions partners ask first.
What percentage is the revenue share?
Specifics are walked through on a strategy call and depend on file mix, exclusivity tier, and volume. The structure is funded-outcome based in every case.
How is revenue tracked?
Through funded-deal reporting from the partner. Most lenders already report this internally; Omnia integrates with that data flow.
Are there minimums or retainers?
No retainers and no per-seat fees. The relationship is purely funded-outcome based.
What happens if a deal claws back?
Standard claw-back provisions apply. Specifics are defined in the partner agreement.
Can revenue share scale across multiple products?
Yes. Partners running multiple funding products typically structure share by product line.
Related lender resources.
Exclusive Business Funding Files
Why exclusivity changes close rate, CAC, and unit economics for lenders.
Pre-Screened Business Funding Files
What pre-screened files are and why they outperform open-market leads.
Why Omnia
What makes Omnia structurally different from every other source of files.
How Omnia Works
The end-to-end flow from behavioral signal to funded deal.
Pay only when files fund.
Revenue share is the model — not an option inside it. Book a strategy call to walk through commercial terms, exclusivity, and onboarding.