PRE-SCREENED FILES

Pre-Screened Business Funding Files

A pre-screened business funding file is a complete submission package — identity, time in business, monthly revenue, credit profile, and intent signal — validated against a lender's stated criteria before it reaches their desk. This matters to lenders because the industry's blended close rate sits at 3–5%, which means most pipeline cost is spent underwriting files that were never going to fund. Omnia solves this by intent-verifying every file, screening it against the partner's buy box before delivery, and assigning it exclusively to one funding partner.

TL;DR
The short version.
  • 01A file is not a lead. It is a verified, criteria-matched submission package — not a name and a number.
  • 02Every Omnia file is intent-verified through behavioral data and screened against your buy box before delivery.
  • 03Files are exclusive to one funding partner. No aggregation, no resale, no race to the phone.
  • 04Pricing is revenue share on funded deals — there is no per-lead invoice.
1
lender per file — exclusivity by construction
30–90
days of pre-intent lead time on every file
10–25%
target close rate vs. 3–5% industry baseline
WHY OMNIA

Not a lead. A file that has already cleared your bar.

Most of what's sold as a 'business loan lead' is a name, a number, and a hope. Omnia files are different by construction: every record is intent-verified through behavioral data, screened against your minimum time-in-business, monthly revenue, credit, and industry criteria, and delivered exclusively. If a file doesn't clear your bar, it never reaches you.

VS. FACEBOOK / META ADS

Paid social captures interest, not capital intent. You pay for clicks, sort through curiosity, and hope a fundable business is in the pile. Omnia delivers files where capital-seeking behavior is already verified.

VS. LEAD AGGREGATORS

Aggregators sell the same record to four to eight lenders. By the time you call, the borrower has been pitched all day. Omnia files are exclusive — one file, one funder, no race to the phone.

VS. SHARED / RECYCLED LEADS

Shared lists are recycled, aged, and price-anchored by whoever bought them first. Omnia identifies behavior 30–90 days before the borrower applies anywhere — there is nothing to recycle.

VS. TRADITIONAL VENDORS

Traditional vendors are paid per lead. Omnia is paid on funded outcome through revenue share. Our incentive is the same as yours: files that close.

COMPARISON

Pre-screened files vs. shared leads, side by side.

ATTRIBUTE
SHARED / OPEN-MARKET LEADS
OMNIA PRE-SCREENED FILES
Source
Form fills, paid clicks, aggregator scrapes
Behavioral pre-intent signals tied to identifiable businesses
Buyers per record
Typically 4–8 lenders bid on the same lead
One — exclusively delivered to one funding partner
Timing
Post-intent — captured after the borrower applies
Pre-intent — 30–90 days before any application
Pre-screening
Minimal or none. Your team screens at intake
Validated against your TIB, revenue, credit, industry rules
Pricing
Cost-per-lead, billed regardless of outcome
Revenue share on funded deals only
Close rate
3–5% industry baseline
10–25% partner target on the same underwriting team
FIT

Who this is for — and who it isn't.

Who this is for
  • Direct lenders funding SMB working capital, term loans, or MCA
  • Funding desks with defined credit, revenue, and TIB criteria
  • Operations sized to underwrite 20–500+ files per month
When this makes sense
  • Your closers are buried in unqualified files
  • CAC has crept above what the spread can support
  • You can articulate exactly what a fundable file looks like
When this does not make sense
  • You want volume regardless of fit
  • Your team is not staffed to call exclusive files quickly
  • You expect to pay per lead instead of share funded revenue
BENEFITS

What lender partners get when they work with Omnia.

01

Criteria-matched before delivery

Every file is filtered against your TIB, monthly revenue, credit, and industry minimums. Files that don't clear, you never see — your team's hours stop subsidizing bad data.

02

Exclusive to one funding partner

No file is delivered to a second lender. You are the only desk with the conversation, the only term sheet on the table, and the only voicemail in the inbox.

03

Pre-intent timing

Files are identified 30–90 days before the borrower applies anywhere — you reach them before competitors can see the same demand.

04

Revenue-share economics

You pay on funded outcomes, not per file. Costs scale with what closes, not with volume — and the source has the same incentive you do.

BOOK A STRATEGY CALL

See if Omnia is a fit for your desk.

The partner program is selective. One call to walk through criteria, exclusivity, and revenue share — and decide if there's a fit.

Book a Strategy Call
FAQ

Common questions.

Short, direct answers to the questions partners ask first.

01

How is a pre-screened file different from a lead?

A lead is a contact record. A pre-screened file is a verified submission package: identity, time in business, monthly revenue, credit profile, and intent signal — all checked against your stated criteria before delivery.

02

Are Omnia files exclusive to one lender?

Yes. Every file is delivered exclusively to one funding partner. No file is sold a second time, recycled, or aggregated.

03

How does Omnia know a business is going to seek capital?

Omnia continuously monitors behavioral signals tied to specific businesses. The pattern that precedes a funding application is identifiable 30–90 days before the borrower starts shopping.

04

What does it cost?

Omnia operates on a revenue-share basis with funding partners — paid on funded outcomes, not per file. Specifics are walked through on a strategy call.

05

What volume can you support?

Volume scales with criteria. Tighter criteria yield fewer, higher-converting files; broader criteria expand the pool. Both are calibrated during onboarding.

APPLY TO PARTNER

Stop buying leads. Start receiving files.

Omnia's partner program is selective. Book a call to walk through criteria, exclusivity, and revenue share — and decide if there's a fit for your desk.

Book a Strategy CallSelective partner program · Revenue share