Revenue-Share Lead Generation for Lenders
Revenue-share lead generation is a sourcing model where the partner is paid a share of revenue on funded deals — not per lead, per click, or per transfer. For lenders, this inverts the traditional risk allocation: quality risk shifts from the lender to the sourcing partner, because the partner is only paid when files actually fund. Omnia operates entirely on this model. Pricing is revenue share on funded deals; there is no per-lead invoice.
- 01Revenue share aligns Omnia with funded deals, not lead volume.
- 02Quality risk sits with the sourcing partner, not the lender.
- 03There is no per-lead invoice and no upfront cost.
- 04Files are exclusive to one funding partner per file.
Pay-per-performance, but on the right metric.
'Pay-per-performance' in lead generation often means pay-per-application — which still bills the lender for files that don't fund. Revenue share goes one step further: payment is tied to the funded deal, not to a form completion. That single change reshapes incentives, sourcing decisions, and quality control across the stack.
Per-lead pricing bills regardless of outcome. Revenue share bills only when the file funds.
Per-application bills on form completion, not funded result. Revenue share is downstream of underwriting.
Subscriptions bill on time, not outcome. Revenue share bills on outcome, never on time.
Shared revenue networks resell the same record. Omnia's revenue share is paired with single-funder exclusivity.
Revenue-share lead generation vs. the alternatives.
Who this is for — and who it isn't.
- Lenders who want sourcing cost tied to funded revenue
- Funding desks where the spread can't carry per-lead CAC
- Operators willing to define a buy box and act on exclusive files
- Your current sourcing CAC is unstable or rising
- You want incentive alignment, not just lower per-lead cost
- You can share funded-outcome data with the sourcing partner
- You require fixed per-lead unit costs for accounting reasons
- You're not willing to share funded-deal data
- You need commodity weekly volume regardless of fit
What lender partners get when they work with Omnia.
Risk sits in the right place
Quality risk shifts from the lender to the sourcing partner. Omnia is paid only when files fund — so sourcing, screening, and delivery all tune to that outcome.
No upfront cost
There is no implementation fee, no subscription, and no per-lead invoice. Cost only triggers on funded revenue.
Exclusive routing
Revenue share is paired with single-funder exclusivity. Each file goes to one partner — no race to the phone, no four-way price war.
Predictable economics
CAC moves with funded revenue, not with click prices or auction volatility. The math is structurally stable.
See if Omnia is a fit for your desk.
The partner program is selective. One call to walk through criteria, exclusivity, and revenue share — and decide if there's a fit.
Book a Strategy CallCommon questions.
Short, direct answers to the questions partners ask first.
How is revenue share calculated?
Revenue share is a percentage of revenue generated by funded deals sourced through Omnia files. Specific terms are walked through during onboarding.
Is there any upfront cost?
No. There are no platform fees, subscriptions, or per-lead invoices. Cost only triggers when files fund.
Does Omnia sell MCA leads?
No. Omnia does not sell shared MCA leads. Every record is delivered as an exclusive, pre-screened file to one funding partner.
How is this different from a lead aggregator?
Aggregators resell the same record to multiple buyers. Omnia delivers each file to exactly one lender. Revenue share — not resale — is how Omnia is paid.
Does Omnia charge per lead?
No. Pricing is revenue share on funded deals. There is no per-lead invoice and no upfront cost.
What types of lenders does Omnia work with?
MCA funders, business term-loan lenders, business line-of-credit providers, and other SMB capital providers with defined underwriting criteria and the operational capacity to act on exclusive files quickly.
Related lender resources.
Revenue-Share Lending Partnership
How Omnia's revenue-share model aligns incentives with funded outcomes.
Pre-Screened Business Funding Files
What pre-screened files are and why they outperform open-market leads.
Exclusive Business Funding Files
Why exclusivity changes close rate, CAC, and unit economics for lenders.
An Alternative to MCA Lead Generation
Why traditional MCA lead gen is broken — and what replaces it.
Why Omnia
What makes Omnia structurally different from every other source of files.
Sourcing cost that moves with funded revenue.
No upfront fees. No per-lead invoices. Just revenue share on funded deals — and exclusivity on every file.